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Digital Marketing

Experienced Digital Marketing specialists, Social Media, SEO consultants to manage, curate and enhance content for websites and other digital platforms.

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Top Frequently Asked Questions
What are the qualities of a good digital marketeer?
Case studies from 2021 Magic Quadrant reports published by IT consulting firm Gartner evidence the need for strong digital marketing by technology providers. But in today's IT-dependent world, even the most traditional offline sectors now rely on digital marketing to stay a going concern. SimpliLearn (https://www.simplilearn.com/digital-marketing) and General Assembly (https://generalassemb.ly/education/digital-marketing) run courses to enhance digital marketing skill sets to help small business grow.

More than maintaining online presence in web and mobile internet, social media and all other digital channels, a solid digital marketing requirement for any SME to be able to increase engagement with prospects and existing clients relies on hitting KPIs across Google Analytics in paid and organic search.

In addition to usually a Bachelor’s Degree in Marketing, Communication, or a related field, the good digital marketeer will have fluent proficiency in MS Office, Outlook and all common Internet applications, and be able to identify and communicate key trends for the prospective business. In our post-Covid economy, they will be able to improve performance across Paid Social, Paid Search, Shopping, Retargeting and Affiliate channels helping brands messaging to target core and new audiences.
Most businesses that don't have recognizable brand images will want to leverage digital marketing assets to drive targeted paying website traffic through monthly Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) and social media marketing (SMM) strategies. This usually includes creation of original, engaging copy via SEO optimized blogs, social media posts and creating customized artwork for both traditional and digital marketing channels.
Data-driven insights with Google Analytics monitoring of current performance across all digital channels, gives small and mid-sized businesses (both digital and brick & mortar) the information they need to identify, develop (with weekly and monthly KPI reporting) and link profitable relationships with new customers.

Businesses who successfully navigate from their current position to where they want to be are usually using a CRM database to deep-dive understand customer trends and preferences; in tandem with Google Analytics, to monitor online performance and maximize selling opportunities around holidays, online events and sales specials.