They will need "data-driven thinkin"g to understand CRM and Marketing Automation Strategy across email, SMS, Push Notifications, and In-app messaging, with extensive knowledge of AMPscript, SQL and Databases, JavaScript, HTML, CSS and APIs. In listings, look for the following skill sets:
(1) Delivery of Single or Omni-Channel experiences through Oracle's Responsys (
https://www.oracle.com/cx/marketing/campaign-management/) or Salesforce Marketing Cloud (SFMC; Certified Salesforce Marketing Cloud Developer:
https://www.salesforce.com/products/marketing-cloud/overview/), including Journey Builder and Email Studio
(2) Experience configuring marketing automation technology in client or consulting environment - platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Responsys, CX Unity, Responsys, BlueKai, Infinity, Maximiser, CX Audience, CrowdTwist. Helps if they also have an understanding of Google Analytics 360/Google Analytics 4 and Google Tag Manager for better marketing integration.
(3) Proficiency with IT/software solutions including design, configuration, and implementation and experience with an Email Service Provider, such as AWS Simple Email Service (SES), Eloqua, Constant Contact, Mailchimp, Marketo, etc
