(1) Delivery of Single or Omni-Channel experiences through Oracle's Responsys (https://www.oracle.com/cx/marketing/campaign-management/
) or Salesforce Marketing Cloud (SFMC; Certified Salesforce Marketing Cloud Developer: https://www.salesforce.com/products/marketing-cloud/overview/)
, including Journey Builder and Email Studio
(2) Experience configuring marketing automation technology in client or consulting environment - platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Responsys, CX Unity, Responsys, BlueKai, Infinity, Maximiser, CX Audience, CrowdTwist. Helps if they also have an understanding of Google Analytics 360/Google Analytics 4 and Google Tag Manager for better marketing integration.
(3) Proficiency with IT/software solutions including design, configuration, and implementation and experience with an Email Service Provider, such as AWS Simple Email Service (SES), Eloqua, Constant Contact, Mailchimp, Marketo, etc