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Kevin

PHP

Email / Chat

Code responsive HTML emails via content management platforms and Responsys, using HTML, CSS and ReactJS and JavaScript best practices.. Find Email / Chat WFH freelancers on January 28, 2023 who work remotely. Read less

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Top Frequently Asked Questions
What ideal skills do email marketers need?
They will need "data-driven thinkin"g to understand CRM and Marketing Automation Strategy across email, SMS, Push Notifications, and In-app messaging, with extensive knowledge of AMPscript, SQL and Databases, JavaScript, HTML, CSS and APIs. In listings, look for the following skill sets:

(1) Delivery of Single or Omni-Channel experiences through Oracle's Responsys (https://www.oracle.com/cx/marketing/campaign-management/) or Salesforce Marketing Cloud (SFMC; Certified Salesforce Marketing Cloud Developer: https://www.salesforce.com/products/marketing-cloud/overview/), including Journey Builder and Email Studio

(2) Experience configuring marketing automation technology in client or consulting environment - platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Responsys, CX Unity, Responsys, BlueKai, Infinity, Maximiser, CX Audience, CrowdTwist. Helps if they also have an understanding of Google Analytics 360/Google Analytics 4 and Google Tag Manager for better marketing integration.

(3) Proficiency with IT/software solutions including design, configuration, and implementation and experience with an Email Service Provider, such as AWS Simple Email Service (SES), Eloqua, Constant Contact, Mailchimp, Marketo, etc
If they are basing their goals for your campaign around Email Service Providers (ESPs) and email platforms like Iterable, Hubspot and external sponsored or customer enabled emails, and talking to you about KPIs, copy and subject lines and email templates in direct email campaigns (which is the lingo used by cross-functional marketing agencies to talk to customers about brand, content and growth strategies) while they may have marketing experience that is slightly different to the technical business of automated email campaigns. You should be expecting to hear from a real expert, deep domain expertise in marketing automation, with discussion about HTML coding, SQL query development, A/B and multi-variate testing across digital and traditional channels, and API integration to automate your campaign. Adobe, Eloqua, Salesforce Marketing Cloud, Pardot:https://www.salesforce.com/products/marketing-cloud/marketing-automation/?redirect=pardot.com.) will more likely be the automation products of choice and the HostJane seller will have recent experience they can talk about delivering personalized, omni-channel campaigns and journeys to small and mid-sized businesses.

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