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Music Theory

Packaging / Label Design

From pulp, paper and fibre based packaging to cardboard packaging and print artwork; find structural packaging designers skilled in AutoCAD, Artios, MS Office. Find Packaging / Label Design WFH freelancers on March 18, 2024 who work remotely. Read less

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Top Frequently Asked Questions
What skills does a packaging designer have?
As well as a a love for beautiful yet functional design and innate sense of style, they will have a college or university qualification in Industrial, Engineering / Packaging Technology or Furniture Design and clear experience in product design to be highly proficient in CAD software (for both modeling & production of technical drawings. Autocad, Vectorworks, Solidworks, Inventor etc.) Highly competent with Adobe Creative Suite (Especially Photoshop, Illustrator and Indesign); Broad, practical understanding of common manufacturing materials (metals, glass, plastics, stone, ceramics etc.) and strong technical competencies in packaging science, including knowledge of substrates, structural design and manufacturing processes. Experience in Foods, QSR (Quick Service Restaurant), Fast-moving consumer goods (FMCG) or Packaging manufacturing; Knowledge of packaging forms, coatings & conversion processes; Broad, practical understanding of common manufacturing methods (CNC machining, casting, extruding, injection moulding etc.); Highly organized and competent project management skills; Experience in production costing; Experience in component specification and sourcing; Strong visual and verbal communication skills; Development & research experience –understanding of marketing, consumer insights and trends.
From collaborating with 2D, digital, visual merchandising, packaging, product marketing, product development to create highly desired designs with graphic design, layout, color, and typography, to understanding of digital design landscape and high proficiency in outputting digital format assets (animated GIFs, banners, brand content), a packaging designer can increase your sales through developing concept presentations (concept decks, mood boards, drawings, renderings, and models) and design across various consumer touch-points, including for social, e-commerce, and specialty-multi; that maintain and build on brand sustainability goals, reduce packaging costs by liaising with outside vendors, artists, and designers for new innovative package solutions; and helping you sell safer, better product exactly like Lund-based Tetra Pak revolutionized pasteurized and homogenized milk sales: https://www.tetrapak.com/sustainability.

Paying for a packaging designer who is highly proficiency in Adobe Design Suite, with an emphasis in Illustrator and Photoshop, understanding of Adobe Dimensions and packaging structure, printing, and applying brand standards and guidelines will pay off dividends if you can improve your packaging costs and consumer appeal.

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