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ERP / CRM / SCM

ERP / CRM Support Specialists to reduce risk, improve productivity, data integrity; MSD365; out-of-the-box processes to build better customer relationships.

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Top Frequently Asked Questions
What does an ERP manager do?
First and foremost, hands on administration of Enterprise Resource Planning (ERP) systems and add-on modules (particularly SAP Business One) in context to the product life cycle management in POS, Supply Chain, Inventory Management and Financial applications. Then supporting and maintain MS SQL database with SQL querying tables and views; associated data profiling and sometimes data reconciliation. The ERP manager will allso ensure security and efficiency of software systems across the infrastructure, and integrate new IT systems with legacy systems. She or he will support Dynamics 365 FinOps, including the Project and/or Supply Chain module, and ensure that data remains consistent and consolidated across differing systems.
The best Customer Relationship Management (CRM) experts have the ability to help businesses develop and implement all multi-channel end-to-end customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns (email, SMS, push notifications, retargeting, promotional, tactical etc.). They are responsible for daily management and leading CRM/Multi-channel plans to increase customer conversion, customer lifetime value (LTV), build lasting customer relationships, drive engagement, retention, and personalization. Also querying of data extensions: https://help.salesforce.com/s/articleView?id=sf.mc_es_best_practices_data_extensions_query_activities.htm&type=5

They usually have experience working within a Marketing Automation system such as Salesforce Marketing Cloud to better understand customer segments and customer lifecycles; and with A/B and multivariate tests; knowledge of CRM omni channel retention marketing including push, email, paid and other organic channels including reporting, analytics and data. The CRM manager should be aiming to configure new campaigns, test and learn initiatives to improve engagement and retention; optimize key KPIs: OR, CTR, ongoing engagement, conversion, unsubscribes and spam rates amongst other critical metrics.