This can range from web design - building and maintaining web pages in any CMS with HTML5, LESS/SASS; developing and testing front-end code and layout of business websites to scaling website infrastructure with a mobile-first approach, ensuring page load is optimized for Core Web Vitals. Front-end developers will also oversee creating and editing image/video multimedia for marketing initiatives and supplying information on website user behavioral tracking and analysis for Conversion Rate Optimization and A/B testing (such as Monetate). If the CMS is WordPress, experience building custom Gutenburg blocks and plugin development is expected with the WordPress content-management system and generally theme development and templating systems such as Jinja2, EJS, or Handlebars will be passed to the front-end expert for web development work. Finally, tasks in VueJs developing SPAs using REST APIs are common now as are tasks related to ensuring websites adhere to Web standards, security protocols & browser rendering optimizations. Being familiar with CI/CD, Git and Bitbucket and all stages of the SDLC is important.