Whether it's building apps with META / Facebook Developers and Twitter Developers, to working with Google Display Network, YouTube, META / Facebook, Instagram, Tik Tok or LinkedIn, digital marketing has now beocme more sophisticated with more pressure on teams to ensure timely and accurate posting of social and digital content. Many web developers have skills in the entire Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom) and can combine that UX/UI with problem solving around apps to help you manage social media marketing strategies paid and non-paid, content and campaigns across platforms like META, LinkedIn, Instagram, Facebook with payment gateways like PayPal and Stripe integrated with developer coding.
Even if your website's marketing campaigns relies on mini-social shoots, copywriting, content creation, reels scheduling, engaging with followers and community management, there is always a role for how developers can automate and analyze key metrics and provide coding support for example in Facebook App Ads (https://developers.facebook.com/docs/app-ads/
) and META AI to create meaningful conversations with audiences: https://ai.facebook.com/research/
A recent customer to JaneWeb using Mimecast and with experience in endpoint detection systems (XDR, AV, EPM), built a Facebook gaming app for marketing across Facebook and the Metaverse that shows how smaller enterprises are using IT knowledge to identity emerging trends and technologies and apply them to their own customer environments and privilege access/universal privilege management.