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HostJane seller Girlabouttown - Graphic Design

Stacey

Graphic Design

Concepts / Direction

Support visual direction of broadcast concepts for Instagram, Facebook, Twitter, Snapchat, YouTube with Adobe Photoshop, Illustrator, InDesign and AfterEffects. Find Concepts / Direction WFH freelancers on March 18, 2024 who work remotely. Read less

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Top Frequently Asked Questions
What does a digital art director do?
With a deep understanding of branding, marketing, advertising, and a focus on conceptual thinking and the ability to ideate at platform level and execute against all mediums, for all types of brands, an Art director takes her or his strong skills in 4D, After Effects, Houdini, Adobe Creative suite (InDesign, XD, Photoshop, Illustrator and Premier Pro) and then creates or executes and presents campaigns in these platforms: https://www.canva.com/learn/establish-art-direction/

The digital art direction therefore creates original layouts, comps and moodboards and then tells a story to move people in Print, Digital, Retail business channels; Optimize assets for digital streaming platforms and AV use; Design and build marketing and sales decks and presentations.
Proficient in developing platform driven work and producing well-conceived, persuasive, creative work that solves problems and implements a creative strategy and learned knowledge across a range of areas from Motion Graphics and User Experience to Digital Campaigns and Branding- these are the qualities the Miami AD School fosters: https://miamiadschool.com/comprehensive-art-direction-guide-2021-make-money

Advanced proficiency in Adobe InDesign, Photoshop, Illustrator is paramount; Proficient in Keynote and Mac OS; familiarity with PowerPoint, Figma or Sketch at a fast-paced digital agency; Experience with motion graphics, interactive, 3D, film/video, etc; Proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity. To conceive cross-channel customer engagement strategy, design and development to include the creation of omni-channel disruptive digital experiences across web, mobile, social (esp. TikTok, YouTube and Instagram), physical, AR/VR, voice, gesture, IoT, and video campaigns across traditional advertising, branding, social media, PR; a deep understanding (and obsession) with social storytelling formats like TikTok, and genuine excitement for new and emerging social platforms like Triller, Reels and Clubhouse.

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